The web plan is the blueprint for building an effective web site that works!

The web plan defines how the content, navigation, image, functionality and user options are integrated into your web site. 

Content

Content refers to the text of your message or messages, your ad copy, your copyrighted images and graphics and royalty free images and graphics. Your content should be consistent with your vision, marketing plan and internet objectives. Your content needs to be in digital format on CD-Rom, DVD-disc, floppy disk or removable storage disc.

Navigation

The Navigational properties of your site determine the ability of your visitors to know where they are at all times, where they have been, where they can go and how to get  back to any part of your site. We work with you to decide what properties are best for you and your users.

Image

You have an image that you want to project and an identity you want maintain. Your web site should be consistent with your marketing plan and should promote your image and preserve your identity. We integrate the look and feel of your site to be consistent with these objectives.

Functionality

If your web site is difficult to understand, not focused on your message, and not accurate and up to date it is not functional and therefore cannot be effective. We believe the measure of a web site is not how many bells and whistles it has. Your web site should effectively communicate your message to your target audience, be consistent with your marketing plan, enhance your image, effectively advertise and promote your business or organization and allow you to interact with your target audience in the simplest way possible. Clear, focused, accurate and up to date web sites work!

User options

An understanding of the vast array of computers, software and users connected to the world wide web coupled with the capabilities and expectations of your target audience are integrated into the design of your web site thus enabling optimal use and assuring maximum effectiveness.

 

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Sample Web Site Outline

Review this sample to gain a better understanding of the essential information you need for your web site.

(*Note the file name of each page ends with .htm)

The starting point for a Web Site is the Home Page

index.htm -

This is the Web Site Gateway. This is the where the navigation of your web site begins. This page links together all of the top level pages of your web site.

Section one of your site contains Company Information

corp.htm - This page contains the following:

Corporate Profile
About this company
Company background
Management/Key personnel
Presidents message
Awards/Professional affiliations 
Directions to office 
Job Postings

contact.htm - 

Contains your company's contact information (phone, fax, e-mail and snail mail)

services.htm - 

Contains your company's services summary; (Sales Department, Marketing Department, Customer Service, Customer and Product Support, Advertising and Member services), features & benefits

Other:

Marketing and Sales

adv_index.htm -

This is the advertising index. This page contains advertiser and vendor contact information, links and web ad locations

calendar.htm -

This is the resource stakeholders - customers, employees, vendors and consumers use to keep abreast of your company events

catalog.htm -

This is your Online catalog.
The catalog should contain product descriptions (text, pictures, videos), pricing and purchase buttons.

* Individual product pages are linked to your main catalog

portfolio.htm -

This is your company's online portfolio and should contain samples, examples,
customer testimonials or quotes

distributors.htm -

This page contains a list of resellers/distributors of your products or services.

faq.htm -

Place Frequently Asked Questions and their answers here.

forms.htm -

Provide links to general feedback form(s), user surveys, follow-up requests & order forms.

feedback.htm -

General feedback form(s) for stakeholders- customers, employees, vendors and consumers to submit their comments or questions and make follow-up requests.

marketing.htm -

This page contains information about your marketing department, staff, services, procedures, policies and marketing department contact information (phone, fax, e-mail and snail mail)

news.htm -

Stakeholders- customers, employees, vendors and consumers use this page as their source for your Corporate News and Press Releases

Each press release is identified by Date, Press release

Your company uses this page to inform Stakeholders - customers, employees, vendors and consumers about recent media coverage of your company.

Each article is identified by Title, Publication, Date

sales.htm -

This page contains information about your sales department, staff, services, procedures, policies and sales department contact information (phone, fax, e-mail and snail mail).
Links to your catalog, distributors, portfolio, advertisers, vendors

survey01.htm - 

This page contains a user survey which is used to gather information for a specified purpose.

services.htm -

This page contains a summary of all your company services and departments (Sales Department, Marketing Department, Customer Service, Customer and Product Support, Advertising and Member services) features & benefits

Customer Service

customer_service.htm -

This page contains information about the customer service department, staff, services, procedures, policies and customer service department contact information (phone, fax, e-mail and snail mail)

This page also contains:

Usage tips
Product updates
Training resources
Support telephone numbers

faq.htm -

This page contains frequently Asked Questions/Common questions and answers to those questions.

Member Services

members.htm -

This is the Members Home Page. This page should contain information about Membership features, benefits & requirements.

members_gateway.htm -

Members Gateway Login is the entrance to USER ID & PASSWORD protected sub web that contains features and benefits and web pages for members only.

info.htm - 

This is your general information page and is where generic or unspecified questions or inquiries are directed and then funneled, channeled or focused to the most appropriate resource.

links.htm -

This page serves as a resource that stakeholders - customers, employees, vendors and consumers use to find links to related sites.

This page also contains:

Research findings
Resources (books, videos, contacts)

privacy.htm -

This page contains your company's Privacy policy

search.htm -

This is your company Web Site Search page. Stakeholders - customers, employees, vendors and consumers use this page to search your web site for content.

site_map.htm -

This page contains links to all the pages in your Web Site. The pages are listed in hierarchy form.

user_agreement.htm -

This page contains your company Web Site User agreement and domain disclaimers